As a child, I remember disliking cooking shows on television. No doubt, the use of vegetables in every dish turned me off, however there was something deeper still that caused my aversion to them. It was the unknown foods that they cooked. As children, we are all greatly comforted by routine and repetition. We like what we know and are uneasy about the unknown, the undiscovered. This is why children will take pleasure in watching their favorite movie for the 100th time. It's also why they would be content eating just macaroni and cheese for dinner every day.
As mature adults, however, we become more adventurous. Cooking shows make us wish we were cooks and had all the ingredients seen on the program readily available to us in our own kitchens. We are more comfortable in the world in which we reside and take great pleasure in seeing new places, tasting new flavors, meeting new people, hearing new music, and experiencing the "new" to find the "great".
Unfortunately, one stroll around your local grocery store will show that the overwhelming majority they are marketing towards are children or those who eat like one. There are virtually endless varieties of the same boring foods. One can't blame the markets for they're simply selling what sells in the greatest volume. One can't blame the public for they're generally buying what gives them the most quantity for their money, and often looking for what takes the least amount of time to prepare. So, the fault really lies in our accepted culture that is seemingly always short on time while also being habitually convinced that more is better. Individuals, in turn, tend to eat more than they actually crave because they unwisely choose quantity over quality. They continue to eat beyond their hunger because their bland, giant portion doesn't satisfy them.
It's refreshing, then, finding a store that aims to redirect our culture's mistaken values, in regards to cuisine. Devo Olive Oil Company, located in the Battlefield Mall in Springfield, MO. and the Branson Landing in Branson, MO., is home to 50 varieties of extra virgin olive oils and many Balsamic vinegars imported from Italy. All of these are available for you to taste test.
My wife and I had gone into the store with a couple we are friends with and we all really enjoyed our time there. The flavors excite the mind. With every new taste, recipes were being born in my head. After leaving with several bottles, I noticed that we had been in the store for about an hour. I had no idea we'd been in there for so long. It was a great way to spend some time with friends, and we got some really great ingredients to many of our future dishes.
My wife said something a while back that has stuck with me ever since, though I ironically failed to remember her exact wording. She said, "I'm not going to waste stomach space on food that I don't absolutely love." So, I say to you, visit Devo. Get some flavor in your food. Eat something worthwhile that satisfies your hunger and is enjoyable to cook. Shop where you can taste it first. Grow out of your boring childish routines and discover something new. Your stomach will thank you.
Time For A Tasty Change
1 comments:
Very cool idea for a store - we'll have to stop by there when we're in town. We love cooking w/ EVOO!
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